Jerry Falconer/Product Design strategist/AI Product Designer/Enterprise Systems Thinker
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Jerry
Falconer

I bring clarity when the product gets complicated.

Product design leader turning complex business problems into clear, scalable products. Throughout my career, I’ve led digital transformation, enterprise platforms, and product modernization balancing customer needs, business goals, and technology, with AI increasingly accelerating the design process.

Open for new oppertunities
Explore selected work↗
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Thanks for getting to know the designer behind the work.
— Jerry

Featured case studies

Three Products. Three Cases of Complexity Turned Simple.

Research, collaboration, and systems thinking to make complex enterprise products feel intuitive, useful, and built to scale.

Dayforce Wallet

Dayforce Studios
App Builder  

Envisioned a complex enterprise app builder that gives users the flexibility to create applications manually or with AI, bringing together pages, docs, forms, logic, workflows, and integrations into complete experiences they can build and manage.

50%
reduction Dev. time
+24%
ROI return 2025-2026
+2×
workflow automations
Read case study
Dayforce Wallet

Dayforce Financial Wellness

Leveraged AI-enabled design, user research, and cross-functional collaboration to create an integrated financial wellness experience that helps employees build financial stability and reduce everyday financial stress.

+17%
YoY
adoption
+24%
Generated leads mo.
227K+
Unique
Sessions mo.
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Sprout - Phil D2P

PHIL- ADDYI Direct to Patient

Designed a direct-to-patient experience that brought discovery, education, intake, prescription access, and fulfillment into one connected journey. Making a complicated healthcare process feel clearer, easier, and easier for patients.

90%
patient enrollment
2X
covered dispenses
3X
improved
refill rates
Read case study
More product work

A broader portfolio than three cards.

Platform redesigns, discovery tools, lifecycle workflows, design systems, and consulting work across complex B2B environments.

AWS

Partner Central 2.0

Modernized the partner experience with a unified design built for clarity and scale.

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AWS

Design System

Bulit, Modernized, and transformed Salesforce Classic to Polaris for Salesforce.

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AWS

Bulk Action Feature

Redesigned the outdated experience to create a faster, more scalable solution.

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AWS

Partner Analytics

AI-powered data visualization and predictive insights.

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AWS

AWS Customer Engagement Tool

Partners manage multiple opportunities and drive leads.

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AWS

CRM Integration

Launching a new Salesforce application gives partners a seamless way to connect.

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plains

American Pipeline

Drivers manage planned loads, unplanned loads remotely in any weather conditions.

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sage

Sage Construction

SAGE 300 Mobile - Accounting and Operations Portal

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Magenic collection

UX Consultant

Partner with clients to provide strategic guidance, hands-on support, and expertise.

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Experience

AI-native product designer focused on enterprise experiences, growth, and product strategy.

View resume↗
2025 — now

PHIL (Pharmacy)

AI-powered data visualization and predictive insights.

2023 — 2025

Dayforce

AI-powered data visualization and predictive insights.

2018 — 2023

AWS

AI-powered data visualization and predictive insights.

Earlier

Magenic

AI-powered data visualization and predictive insights.

meet the dude

Designing beyond the screen.

When I’m not designing, I’m usually planning another trip to Italy, playing basketball, or getting a run in. Different setting, same instinct: learn, adjust, keep moving.

Looking for a senior level designer who can move between strategy, systems, and hands-on craft?

Beyond the screens↗
jerry falconer I Product Design strategist I AI Product Designer I Enterprise Systems Thinker
homepagethe dudeMeet the resume