hello

I'm

jerry
falconer

AI Native Product Designer | Enterprise & Growth-Focused | Strategist

Human-centered product designer, accelerated by AI.

I don't just design interfaces

I design enterprise products that simplify complexity, accelerate adoption, and drive measurable business outcomes.

Platform Innovation

AWS Partner Central is the primary platform for members of the AWS Partner Network (APN), enabling partners to build, market, sell, and scale solutions on AWS. Serving a global ecosystem of more than 130,000 partners across 200+ countries, the platform provides access to co-selling opportunities, AWS Marketplace, partner programs, funding, training, certifications, and business performance insights.

AWS Partner Central is a critical growth engine that helps partners accelerate go-to-market efforts, strengthen collaboration with AWS, and deliver innovative customer solutions worldwide.

AWS Partner Central 2.0

Partner Central 2.0

The relaunch of Partner Central introduced a new design system, patterns, and templates that were specifically developed for Salesforce called Polaris for Salesforce which totally transformed the customer experience.

AWS Service Launch Engagement

Service Launch Center

Introduced personalized self-service capabilities that streamlined AWS service discovery, and deployment on AWS Marketplace. AWS services through AWS Marketplace.
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Registration
Revamp

By streamlining the registration process we took key step in improving the conversion rate within AWS Partner Central. The relaunch increase partner sign-ups by 200%.
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Customer Insights & Discovery Tools

Partner Discovery Portal (PDP) is an internal AWS tool used by AWS sales and GTM teams to find and explore partners in the AWS Partner Network (APN), helping AWS sellers recommend relevant partners to customers based on their needs. The portal enables internal users to search for and filter partners using criteria such as location, APN tier, industry, partner programs, competencies, and AWS services — allowing teams to better understand partner capabilities and align them to customer requirements.

By providing robust search and discovery functionality, PDP supports internal sales processes and enhances collaboration between AWS and its partners during the customer sales journey.

AWS Partner Central

Partner Solution Finder 2.0 (PSF)

AWS Partner Solution Finder transformation was based on an extensive usability study. This initiative address and identified pain points and enhancements to the overall user experience.

AWS Partner Discovery Portal

Partner Discovery Portal (PDP)

Partner discoverability through enhancing search and smart filtering capabilities significantly enhanced the user experience and help our sales teams explore relevant partner information and scores.
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AWS Partner Analytics

Partner Analytics Portal (PA)

Data visualization and predictability algorithms with AI. Focusing on building communities by connecting customer within co-selling motions.. Accelerating AWS partnerships, specialized competency, consulting partners, and AWS marketplace.

Lifecycle Engagement Platform

The APN Customer Engagements (ACE) program enables AWS Partners to securely collaborate and co-sell with Amazon Web Services (AWS), drive successful customer engagements, and grow their business. Participation in ACE gives partners access to the ACE Pipeline Manager — a platform within AWS Partner Central where partners can create, manage, and share their pipeline of joint leads and opportunities with AWS sales teams to fuel engagement and enrich customer relationships.

Through ACE, qualifying partners can share opportunities with AWS, receive AWS-generated lead and opportunity referrals, align sales efforts with AWS account teams, and access tools and support to help accelerate deals and improve outcomes for mutual customers

AWS Customer Engagement

AWS ACE Leads and Opportunities

ACE is focusing on engaging with customers and leveraging AI to generate leads, attract, convert, retain, and support partner revenue.

Bulk Action Feature

The bulk import feature needed to better align with partner's frequency and volume of uploads, Feature was out of date and clunky..

CRM Salesforce app

CRM Integration with AWS

Launching a Salesforce application for partners to install on their Salesforce instances to seamless ingrate their customer engagements with AWS.

UX Strategy Frameworks

To achieve an improved future state across the Partner Systems suite of products within a defined timeframe, establishing a clear UX strategy was essential. This effort was ongoing and continually evolving — I continuously gathered customer feedback, adapted to shifting user needs, and refined my strategy as necessary to ensure meaningful progress.

AWS Customer Engagement

Project Facelift

Lightning design system implementation from Classic to Lightning.

Partner Central 2.0

Polairs design system for salesforce. Builiding consistency with internal design system.

CRM Salesforce app

UX Intake Form

A modern UX project management solution that improved roadmap visibility.

Consulting Engagements

Magenic is a digital technology consulting company known for its agility and speed in delivering custom software solutions. The firm provides services in agile software and cloud development, DevOps, experience design, and advisory services, helping clients accelerate digital product delivery and modernize systems across industries.

Sage Construction Central

A digital transformation project that involved redesigning legacy product. These advancements and process improvements drove significant changes within Sage's organization.

Plains All American Pipeline

Plains All American Pipeline

Android based dispatch system that was responsible for handling loads, drivers data, and relayed lease information to the drivers in-real time in order to perform daily activities.

Magenic Consulting

More Magenic Examples

Amica Insurance
Assured Guaranty
Bain & Company
Domino's
Meijer Grocery Store
MoneyGram